A large product catalog and heavy custom extensions caused average page load times to climb to 4.2 seconds. Slower response times directly impacted conversion rates, search rankings were slipping, and high-concurrency traffic during promotional campaigns caused database lockups and severe site degradation.
- 4.2-second average TTFB and page render times causing elevated bounce rates.
- Unoptimized SQL queries and heavy extension overhead saturating database connections.
- Frequent degradation and server crashes during seasonal email drops and flash sales.